Frustrated G.C.B. demand better services

Story: Benjamin Xornam Glover, Bolgatanga Frustrated clients of the Bolgatanga Branch of the Ghana Commercial Bank have asked management of the bank to take steps at improving its services and ensuring a quick and seamless banking experience. Speaking to the Daily Graphic on Monday morning where a huge crowd had built up in and outside the banking hall, frustrated customers said they do not see the reason why till date, management o f the bank has not found the need to open more branches in the region to take care of its numerous clients. “They must keep in mind that banking is a competitive business, and customer service is critical to improving customer satisfaction” said one of the clients. Ghana Commercial Bank operates three branches in the region; these are the Bolgatanga, Navrongo, and Bawku Branch. However, the Bolgatanga branch experiences regular long queues as clients of the bank who are mainly teachers, civil and public servants, nurses among others crowd in there. Sometimes long after banking hours, customers could be seen queuing in the banking hall awaiting their turn to be served. Some of the clients said their difficulties and frustration are further aggravated by regular link failure and breakdown of the ATM machines. They therefore called on the management to find innovative ways of improving customer service. Hajia Azumi Zakaria,, the Bolgatanga branch Manager of the bank, had in an interaction revealed that the bank was exploring ways of opening a new branch in the Bolgatanga municipality to improve on the current situation. -End- July 30, 2012