Date: Sep 21 , 2019 .BY: Benjamin Xornam Glover
The winner of the second two-bedroom house in the
Devtraco-Graphic Dream House promo, Mr Maxwell Nortey, has been presented with
his house, located at Devtraco Courts in Tema Community 25, off the Tema-Aflao Highway
in the Greater Accra Region.
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| Mr Franklin Sowah (3rd left), Director, Sales and Marketing, Graphic Communications Group Limited; Mr Alfred Agyena (4th left), General Manager, Devtraco, Mr Maxwell Nortey (5th left), winner of the second draw, Graphic-Devtraco Home Promo, during the ceremony in Tema |
Mr Nortey, 34, is a carpenter based at Obuasi in the
Ashanti-Region.
At a short ceremony to hand over the keys to the house to
the winner, the Director of Sales and Marketing of the Graphic Communications
Group Limited (GCGL), Mr Franklin Sowah, congratulated him and said where the
winner came from gave an indication that “when we say our publications are
nationwide, it is truly what it is.”
The first winner of the two-bedroom condominium, estimated
at $70,000, Mr Alhassan Fatau,40, is a chainsaw operator from Asamankese.
Wide range
Mr Sowah said since the promo was launched, people from
different parts of the country had won various prizes, including cash and
mobile phones.
He stressed that as a business entity, GCGL was excited,
especially for an industry that many people thought was on the verge of
dropping.
“We believe that what we do, which is providing exceptional
content that is accurate, credible and factual is what makes us stand out from
the rest,”he said.
Mr Sowah said going into next year, when GCGL will celebrate
its 70th anniversary, loyal readers of the various brands should expect more
exciting news.
He said as part of efforts to deliver news and take
advantage of the digital space, GCGL would soon relaunch its Graphic NewsPlus
App and urged readers and advertisers to download it to access information.
Household name
The General Manager of Devtraco Ltd, Mr Alfred Adjena, said
the company, which celebrated its 25th anniversary last year, was glad to have
partnered GCGL for this promo and indicated that it had contributed to making
Devtraco a household name in Ghana
and beyond.
He assured the public that the company would bring more
partners on board to reward not only readers of the Graphic brands but also
potential home owners.
“Let me tell you that the promo that was organised was real,
two people have won: a chainsaw operator and a carpenter. It wasn’t a banker,
doctor or an accountant, these are people you least expect that they will win
but they did.
“The idea wasn’t to sell a house or Daily Graphic to people
but to create awareness that these two big entities exist and going forward, we
have better and bigger products coming their way,” he said
Excitement
An excited Mr Nortey said he least expected to be named
winner of the house, adding that when he heard the news, he could not even
sleep as he was overjoyed.
He said at a point during the promo, he nearly gave up but
he persisted and was happy that he emerged the eventual winner.
Mr Nortey, who is married with four children, two males and
two females, urged the public to take such promos seriously in the future since
they were real.
First winner speaks
The first winner of the two-bedroom condominium, who was
present at the event, congratulated Mr Nortey and urged him to reflect deeply
on what he (Nortey) intended to do with his prize.
Mr Fatau, who has rented out his apartment, stated that he
was now “touching dollars.”
He commended the management of GCGL, Vokacom and Devtraco
for organising the promo.
Prior to receiving the keys, Mr Nortey and his family were
taken round the various clusters of the Devtraco Courts by the managers of the
organising companies. They were also given a Go Kart racing experience on the
tracks of A1 Raceway, one of the social amenities at the Devtraco Courts.
About the promo
Readers were to buy the various brands of the GCGL newspapers — the Daily Graphic, The Mirror, Graphic Showbiz, Junior Graphic, Graphic Sports and Graphic Business — and submit promotional cut-outs at designated points across the country.
It started on July 23, 2018 ,with winners being announced on weekly and monthly bases.
Prizes such as cash, iPhones and Samsung smartphones were given out monthly to various winners.
Writer’s email: benjamin.glover@graphic.com.gh
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