Tanink Ghana
Limited, a member of the Tanink Group and exclusive franchisee of
Italian-American luxury and utility cars in Ghana, is set to introduce
into the Ghanaian market a new rival to the Ford Focus and Vauxhall
Astra by the end of September this year.
Called the Tipo, the name was last used in the mid ’90s on another
mid-sized hatchback. The Tipo is set to carve out a niche among rivals.
I was part of selected journalists from Europe, Middle East and
Africa (EMEA) region invited to test the new FIAT Tipo and from the over
one hour, thirty minutes long test drive around the streets of Turin,
the Tipo proved very comfortable.
The first striking feature of the car is its stylish design. Designed
in Italy by Centro Stile Fiat and jointly developed with Tofaş Research
and Development, the Fiat Tipo engaged a team of over 2,000 people for
nearly three years.
Reliable, fuel-efficient engines
According to the markets, customers can choose two petrol engines
(1.4 Fire 95 HP and 1.6 E.torQ 110 HP) or one of Multijet II turbo
diesels (1.3 95 HP). All engines are combined with front-wheel drive and
five or six-speed manual gearboxes, except for the 1.6 E.torQ which is
coupled to a six-speed automatic transmission, for smooth and
comfortable driving in all situations.
Bold exterior
From the side, a distinctive line joins the front headlights to the
rear light clusters, while the glazing conveys a dynamic effect which
adds to the idea of roominess and provides large doors for easy access
for driver and passengers. Aerodynamic which adds a sporty touch to the
car stretches from the pillars to the roof, while the muscular wheel
arches provide a feeling of strength and solidity.
The rear end is complemented by an integrated spoiler wrapped around
the box which ensures good aerodynamics and a robust, protective bumper
with thin, elegant integrated reflectors.
Similarly, the lower part of Fiat Tipo expresses the best in terms of
wheel coverage and side profile in plan. The side mirrors are
specifically designed to obtain ultimate performance in terms of
acoustics and aerodynamic efficiency.
Ergonomic, functional and quiet interiors
The interiors were designed starting from real customer needs and
enhancing functional elements with a sophisticated touch of style.
Examples are the crescent dashboard, which is the distinctive element
of the car. It encompasses the central area and splits the dashboard
volumes into two half-shells (one of which is more textured and tactile,
while the other is more functional and technical) to make the whole
visually lighter and to accent the roominess of the passenger
compartment at the same time.
Roominess and load capacity
The Fiat Tipo has a large, bright passenger compartment which is
extraordinarily livable and affords superior comfort in terms of
ergonomics and room to the driver and passengers.
The Operations & Logistics Manager of Tanink Ghana, Mr Fred
Nyame, said the Fiat Tipo would satisfy the unique needs of its Ghanaian
clients who desired quality. “Fiat believes in quality and we want our
clients to get value for money hence the introduction of this range of
products in the Ghanaian Market.”
The Chief Executive of Tanink Ghana, Mr Roger Klogo, said the Tipo
would offer a real value for money car with lots of practicalities and
features. “Tipo is a beautiful car as far as I am concerned; we now have
a car to fight the C–Segment which is largely dominated by Toyota
Corolla in this country.”
Published articles by BENJAMIN XORNAM GLOVER, Journalist @ GRAPHIC COMMUNICATIONS GROUP LTD
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